7 Jul 2018
Are Subscribers Captive or Free Consumers ?
Session 19
The resounding market penetration of companies such as Netflix, Uber or Airbnb reflects the revolution represented by this new subscription economy, especially when compared to more traditional models. While protection of private property has never been so advanced, we seem to have entered a digital age which puts a corrosive pressure on the very idea of property. Indeed, does private property still have a meaning in this age of runaway content dematerialisation? Are access rights the new consumer standard?
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The subscription economy has capitalised on new tools which enable users to create exchange and networking interfaces more easily. This transformation has allowed a new business model to be set up, based on the development of customer loyalty, which claims to secure producers’ revenues and to offer a more mobile, more diverse and cheaper way of consuming. Do consumers really benefit from this new way of consuming? What is the impact of this model on the sustainability and quality of the distributed goods? Which sectors will be impacted in the future by this new way of consuming?
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Le Cercle des économistes
Created in 2001 by Le Cercle des économistes, Les Rencontres Économiques d’Aix-en-Provence have become an incomparable meeting place for current economic thought from France, Europe and the world.
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