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Guillaume CHARLIN

  • Managing Director and Senior Partner – Head of BCG France
  • Boston Consulting Group France


Guillaume Charlin leads Boston Consulting Group’s Paris office. He is a core member of BCG's Consumer practice and has partnerd with large FMCG companies to transform, accelerate growth and drive operational transformation.

Since joining BCG in 1997, Guillaume has covered strategic and operational issues in consumer products, ranging from mass market to luxury and from food and beverage to fashion. Guillaume has deep expertise in developing brand and growth strategies for consumer products companies. His expertise touches on topics such as demand-centric growth, marketing effectiveness, go-to-market strategies, supply chain, large-scale transformation, and people strategy development.

Guillaume earned his engineering degree from L’Ecole Nationale des Ponts et Chaussées. He also graduated from INSEAD.


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