Moussa Ismaila TOURÉ

Managing Director - Investment Promotion Agency of Mali

Under the supervision of the Prime minister, the Investment Promotion Agency of Mali (API-Mali) is the key institution which promotes private and public sectors investments in Mali. Moussa has over 22 years track record and experience in investments, management, operations and successful entrepreneurship across West and Central Africa. He joined API-Mali since February 2015 to redesign this key institution vital for the development of the country. He set up new strategies to attract more investors and to promote entrepreneurship.

In addition to his current position, Moussa is active in private sector development, youth and women empowerment through different organizations: Vice President of RIAFPI (International network of francophone investment promotion agencies), member of INCLUDE (the Knowledge Platform on Inclusive Development Policies).

Prior to API-Mali, Moussa worked for Coca-Cola Company as Senior Operations and Marketing Manager covering several countries in Africa (Mali, Benin and Togo, Cameroon, Gabon, Central Africa Republic and Chad). He successfully led the marketing strategies and operations over this region generating a profit of more than $50 million in three years. In 2011, he has been appointed as Coca-Cola Values Champion over the 37 countries includes into the Central East West Africa Business Unit. Before Coca-Coca, Moussa worked as Deputy Chief Accountant and Logistic Manager at Shell in Mali.

Moussa holds a Bachelor degree from Paris Dauphine University in business management. He is passionate about basketball and has been an International Referee of FIBA (International Federation of Basketball Association) for 15 years. Based on his passion and the good work done, he has been awarded by Supreme Council for Sport in Africa as “Best African Referee of the Year” all sports concerned in 2006 and has participated at 2005 FIBA World Championships.

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